Blue Federal Credit Union

Blue FCU came looking for something new and fresh to push out into the world that represented who they are as a brand. Banking is so much more than a building and money. It's about funding your lifestyle, adventures, and pivotal life moments. This lead to a long-form, brand sponsored content video that represented the people of the Rocky Mountain region and reflected back to them how Blue sees them as the movers and shakers of their communities.

On top of that, we also did a campaign based on real member stories—achieved through interview based video edits on how Blue made a difference in their life. With a photoshoot to support it, a simple yet powerful campaign went into the world showing people that Blue is for them, in more ways than one.