Hayley Laban
My name is Hayley and I am a Creative Director and Graphic Designer. I was born and raised in the far north of Michigan’s Upper Peninsula, where I learned how to chop wood and cuss in Finnish. From a young age, I was a musician and an artist, and as I got older, I figured out how to wrap all of that up into a career. After discovering graphic design as a teenager and going on to get a bachelor’s degree, I set out on one of the most winding roads you could ever take in a career path. From product design to web, to brand and advertising, I gained a wide array of knowledge in a short time, working for multiple companies in Vermont until I made the move to Cheyenne, WY in 2013.
As a creative director, I take on any project with excitement and pride, ready to give clients my very best each and every time. Design is my biggest passion, and I never grow tired of it, always finding and practicing new and exciting trends. I pride myself on my agility as a designer. I'm fast but flexible, and passionate but easy to work with.
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When I'm not designing, you can find me working on my own art, hitting up a concert in Denver, or making music with my band.
Education
Finlandia University | Hancock, MI | 2007 - 2011
Bachelor's degree in Fine Arts with a Concentration in Graphic Design
Experience
Warehouse 21 | Cheyenne, WY | 2013 - Present
Creative Director 2021 - 2023
Senior Art Director 2019 - 2021
Art Director 2017 - 2019
Senior Designer 2015 - 2016
Graphic Designer 2013 - 2015
Conceptualize, create, and deploy creative across projects ranging from brand to campaign to experience. Design, direction, and production experience on a multitude of projects including logo, brand standardization and implementation, campaign concepting, print, digital, web, tradeshow, museum and exhibit, large format printing and display, illustration, product design, apparel & merch design, photography, and video and motion graphics concepting and direction.
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The Future Forward | Burlington, VT | 2012
Graphic Designer - Branding and website design. Attended and helped facilitate client discoveries, assisted on photoshoots, and worked closely with the developer to make innovative websites both in design and function.
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Rome Snowboards | Waterbury, VT | 2012
Graphic Designer - Product, packaging, and advertising design. Designed and worked with softgoods manager on the 2014 glove line, integrated 2013 creative into advertising materials, did packaging design for boot and binding boxes and glove/accessory hang tags.
Skills
Design and art direction skills:
Branding
Campaign
Digital/web
Tradeshow/event
Museum/exhibit
Illustration
Video Direction, Creative Direction, & Production
Assets for motion graphics
Photography
Excellent storytelling/client pitching abilities
Tools
Expert knowledge in Adobe Photoshop, Illustrator, and InDesign
Knowledge in Wordpress and shortcode
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Contact
Email - hmlaban@gmail.com
Tel - 906-281-6066