Pine Bluffs Distilling

Pine Bluffs Distilling wanted to change their bottle and needed help developing a unified labeling system that didn't just look good, but was also functional. I developed a system of content hierarchy and colors to help the bottles stay unified in brand, but stand out on shelves for different flavor profiles. The result is sophisticated yet rustic, providing clarity for the expert and novice alike.

In addition, I concepted and directed videos for social media to rollout the new bottles.