Don't Let Vape - Wyoming Department of Health

This campaign aims to prevent teens from vaping before they even start. Teens should get to control themselves, not the strings that come attached with addiction. This resulted in a campaign that brought to life a human marionette doll—a young man getting pulled through a dance against his will until he realizes he’s no longer in control and fights back, breaking the strings before he’s trapped in the grip of addiction. A custom music track, choreography, and an intense rigging network of ropes were required to pull this idea off and the result is one that has stopping power and makes teens think twice before they give in to peer pressure. We also partnered with an AR company and brought a poster activation to life.