Cheyenne Children's Museum

The Cheyenne Children's Museum was in need of a rebrand before the groundbreaking on their new building. Not only would the museum house exhibits for kids, but it would also be a community space for adults too. With that in mind, I developed a grid-like logo with playful yet streamlined visuals to speak to the experience while appealing to both children and adults. These icons within the logo can then be broken out on their own for merchandise and additional brand assets. This inspired a pattern system and a unique illustration style.