Be More Than A Memory - Wyoming Department of Health

Opioid abuse has been on the rise nationally and in Wyoming. In fact, 88% of all opioid overdoses in Wyoming are accidental. The Wyoming Department of Health needed an initiative that reached into the heart's of misusers and spurred them to take action in seeking treatment. Be More Than A Memory aimed to do just that by creating scenarios where the loss of a loved one would be felt through the aftermath on those left behind.

Through heart-wrenching TV commercials to impactful static visuals of loss, this campaign cut to the core. Even before launch, people connected to opioid misuse resonated with the campaign and said that this work felt powerful and like it would make a real difference. That's what matters most.